Direct Mail Is a Trusted Source for Political Campaigns

by Victoria Edstedt | Feb 28, 2020 | Direct Mail, Marketing, Political Mail

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...

Create a Stellar Direct Mail Marketing Campaign in Five Steps

by Victoria Edstedt | Feb 21, 2020 | Direct Mail, Marketing

With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...

Direct Mail for Political Campaigns

by Victoria Edstedt | Feb 14, 2020 | Direct Mail, Marketing, Political Mail

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...

Guess What’s Back in Style? Direct Mail! Here’s How to Use It

by Victoria Edstedt | Feb 7, 2020 | Direct Mail, Marketing

This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...