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Direct Mail Is a Trusted Source for Political Campaigns

Direct Mail Is a Trusted Source for Political Campaigns

by Victoria Edstedt | Feb 28, 2020 | Direct Mail, Marketing, Political Mail

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
Direct Mail for Political Campaigns

Direct Mail for Political Campaigns

by Victoria Edstedt | Feb 14, 2020 | Direct Mail, Marketing, Political Mail

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
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