RECENT NEWS FROM DIRECT MAIL SERVICES
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
Political Mail Consultant Strategies for Overcoming Pandemic Challenges
by Victoria Edstedt on September 24, 2020 at 2:00 pm
Political mail consultants are dealing with new challenges as topics such as wearing masks has become partisan. Mail delivery, processing and delivery issues can create concerns, as well as images to feature during the pandemic. With a bipartisan voice, this article looks at how political mail consultants are overcoming current challenges in order to [...] The post Political Mail Consultant Strategies for Overcoming Pandemic Challenges appeared first on Plumb Marketing.
Do Small Businesses Need Print Marketing?
by Victoria Edstedt on September 22, 2020 at 2:00 pm
In this article, print marketing pieces are looked at on an individual basis, making a case for the use of certain items including business cards, postcards, menus, brochures and direct mail. A well-rounded marketing approach includes both print and digital methods in order to create the seven ‘touches’ needed to convert prospects into clients. [...] The post Do Small Businesses Need Print Marketing? appeared first on Plumb Marketing.
Political Mail in a COVID-19 World
by Victoria Edstedt on September 17, 2020 at 2:00 pm
COVID-19 has brought about a new world for many of us and has impacted the political culture. Political mail has always played an important role, but how has it changed in the light of the pandemic? How should it change? This article takes a look at current strategies and what is likely to have [...] The post Political Mail in a COVID-19 World appeared first on Plumb Marketing.
Three Reasons Why Direct Mail is Growing
by Victoria Edstedt on September 15, 2020 at 2:00 pm
Campaigns and Elections shares three reasons why direct mail is growing and the impact of this expansion, particularly in the world of political campaigns. Each of the reasons dives into the past, present and future of direct mail in politics with tremendous insight and understanding of the current political climate. Check out this important [...] The post Three Reasons Why Direct Mail is Growing appeared first on Plumb Marketing.
Boost Your Credibility (and Customer Loyalty) with Direct Mail
by Victoria Edstedt on September 10, 2020 at 2:00 pm
There is no doubt COVID-19 has changed the face of business, including marketing. When it comes to direct mail, there isn’t an exception. How do you boost your credibility and customer loyalty now, in the face of the pandemic? Is it OK to Send Direct Mail Campaigns Now? Direct mail is just as viable [...] The post Boost Your Credibility (and Customer Loyalty) with Direct Mail appeared first on Plumb Marketing.
Build Connection With People During COVID
by Victoria Edstedt on September 8, 2020 at 2:00 pm
A recent USPS study showed that direct mail is helping those quarantined (or those choosing to stay-at-home) due to COVID feel more connected. Mail has the ability to lift spirits. Imagine how good it feels to receive a letter in the mail from a friend! This very brief article shares some statistics and information [...] The post Build Connection With People During COVID appeared first on Plumb Marketing.
Winning Political Campaigns with Direct Mail
by Victoria Edstedt on September 3, 2020 at 2:00 pm
Reaching voters is the key to winning elections – and direct mail is a major part of connecting with them. As one of the most trusted and persuasive forms of political marketing, direct mail needs to be a part of any political campaign to help cover a wide geographic area. From there, target key [...] The post Winning Political Campaigns with Direct Mail appeared first on Plumb Marketing.
Outsourced Fulfillment and How Can it Benefit Your Business
by Victoria Edstedt on September 1, 2020 at 2:00 pm
Do you feel like you are wasting time on shipping and fulfillment activities? Maybe you’re worried about tracking shipments or feeling frustrated with growing demands on your time. If you’re feeling the fulfillment pinch then it may be time to look at outsourcing fulfillment. Plumb Marketing specializes in product order fulfillment, direct mail, and [...] The post Outsourced Fulfillment and How Can it Benefit Your Business appeared first on Plumb Marketing.
Is it OK to Send Direct Mail Right Now?
by Victoria Edstedt on August 27, 2020 at 9:56 pm
How does a brick and mortar business with little foot traffic during the current COVID pandemic reach prospective clients? Direct Mail of course! With at-home workers receiving hundreds of emails a day, this article shares why now is exactly the right time to use direct mail campaigns to communicate with customers and potential customers. [...] The post Is it OK to Send Direct Mail Right Now? appeared first on Plumb Marketing.
COVID-19 Direct Mail Marketing Tips
by Victoria Edstedt on August 20, 2020 at 2:00 pm
Every marketing director is seeing the impact COVID is having on reaching potential customers. How do we do it effectively, consciously and safely? This important article looks at how to promote our businesses as we continue to move through the global pandemic with wise tips from top marketing professionals. Learn the new best practices, [...] The post COVID-19 Direct Mail Marketing Tips appeared first on Plumb Marketing.