RECENT NEWS FROM DIRECT MAIL SERVICES
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
Taking Online Retargeting Offline
by Victoria Edstedt on April 2, 2020 at 3:00 pm
If you’ve ever shopped for something and then later were hit with a retargeted ad, you may have been impressed, or creeped out. Imagine if a customer visited your website and then received personalized, tangible mail from you. This is possible with today’s technology and this article shares more about that. Learn 5 tips [...] The post Taking Online Retargeting Offline appeared first on Plumb Marketing.
Does Direct Mail Work for Political Campaigns?
by Victoria Edstedt on March 31, 2020 at 3:00 pm
It is true there have been unsuccessful direct mail campaigns – just as there has been flopped TV commercials or print ads. However, when it comes to political campaigns, direct mail is one of the top strategies for getting your message out. Why? In this article, several reasons are given that make direct mail so [...] The post Does Direct Mail Work for Political Campaigns? appeared first on Plumb Marketing.
Now May Be The Time To Mail
by plumbmarketing on March 30, 2020 at 6:46 pm
The post Now May Be The Time To Mail appeared first on Plumb Marketing.
Leveraging Direct Mail in a Digital Economy
by Victoria Edstedt on March 26, 2020 at 3:00 pm
Forbes weighs in on the benefits of using Direct Mail Marketing, and how to best leverage it for optimal results. Own the mailbox – that's the theme of this article that takes a look at direct mail and its effectiveness as well as strategies for making it shine. We love that it shares how [...] The post Leveraging Direct Mail in a Digital Economy appeared first on Plumb Marketing.
A Special Message From Our CEO: 5 Ways To Stay Busy While At Home
by plumbmarketing on March 26, 2020 at 2:13 pm
The post A Special Message From Our CEO: 5 Ways To Stay Busy While At Home appeared first on Plumb Marketing.
How to Use Direct Mail to Target Your Ideal Customer
by Victoria Edstedt on March 24, 2020 at 3:00 pm
Looking to get the most you can out of your direct mail campaign? What business owner isn’t? This article shares 3 robust tips on finding, targeting and effectively communicating with your prospects through on and offline methods. Every business owner wants a positive return on investment, especially when it comes to marketing. Set yourself up [...] The post How to Use Direct Mail to Target Your Ideal Customer appeared first on Plumb Marketing.
What Past Mail Campaigns Have Taught Us for the Future
by Victoria Edstedt on March 19, 2020 at 3:00 pm
In this political directed article featured in Campaigns & Elections, the reporter gleans the best practices for direct mail based on historical information. Targeted media methods, which include direct mail, have increased significantly, while those with a more “blanket” approach are seeing a decline (including TV and radio). More than 46% of voters value [...] The post What Past Mail Campaigns Have Taught Us for the Future appeared first on Plumb Marketing.
Read This Before Adding Direct Mail to Your Marketing Strategy
by Victoria Edstedt on March 17, 2020 at 3:00 pm
This article posted on Lucidpress explains some of the benefits of direct mail and why it may be beneficial to add it to your marketing strategy. Many companies have abandoned direct mail in lieu of emails - and this may not be very cost effective as email is quickly and easily sorted straight into the [...] The post Read This Before Adding Direct Mail to Your Marketing Strategy appeared first on Plumb Marketing.
Use Birthday Marketing to Get New Customers, Fast!
by Victoria Edstedt on March 12, 2020 at 3:00 pm
Celebrating a birthday is fun. Making sales is also fun. Combine the two with birthday marketing using targeted direct mail! It’s long been known that one strategy for increasing Return on Investment with direct mail, is to include a special offer. Not only does this make it easier to track, it creates a sense [...] The post Use Birthday Marketing to Get New Customers, Fast! appeared first on Plumb Marketing.
Grow Your Customer Base with a New Mover Direct Mail Campaign
by Victoria Edstedt on March 10, 2020 at 3:00 pm
By targeting new movers with a direct mail campaign, you are hitting a demographic looking for services in their new neighborhood. With 40 million people moving each year, capturing the attention of those who move into your service area can help you build a customer base before they begin looking for your competitor. This [...] The post Grow Your Customer Base with a New Mover Direct Mail Campaign appeared first on Plumb Marketing.