RECENT NEWS FROM DIRECT MAIL SERVICES

Direct Mail Is a Trusted Source for Political Campaigns

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...

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Direct Mail for Political Campaigns

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...

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Create a Winning Strategy With Political Direct Mail

What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...

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Building Customer Loyalty With Birthday Direct Mail

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...

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Four Hooks for Mover Direct Mail

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...

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Stand Out Among Holiday Mail With These Tips

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...

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RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)

  • 11 Types of Direct Marketing
    by Victoria Edstedt on September 20, 2023 at 2:00 pm

    This robust article explains multiple forms of direct marketing to help you reach consumers and build retention. Full of information and tips for building successful direct marketing strategies, it is a great read for new and seasoned business owners and business development professionals. Sure to spark some fresh ideas, it is worth the read. [...] The post 11 Types of Direct Marketing appeared first on Plumb Marketing.

  • Why It’s Time to Dust Off the Direct Mail Marketing Strategy
    by Victoria Edstedt on September 14, 2023 at 3:00 pm

    A modern-day direct mail campaign is the same as ones from years or decades past. This article explains what’s changed and how to better utilize today’s direct mail campaign strategies for more success than ever before. Learn more here. The post Why It’s Time to Dust Off the Direct Mail Marketing Strategy appeared first on Plumb Marketing.

  • Real Estate Marketing Ideas: The 10 Best Campaign Strategies in 2023
    by Victoria Edstedt on September 12, 2023 at 3:00 pm

    Book mark this read if you are in real estate or want to be. Full of definitions, tips and strategies for marketing real estate, this content packed resource has a bit of everything you need to know. Learn how to attract and retain clients and a variety of strategies to start implementing today to [...] The post Real Estate Marketing Ideas: The 10 Best Campaign Strategies in 2023 appeared first on Plumb Marketing.

  • A Real Estate Agent’s Guide to Marketing
    by Victoria Edstedt on September 6, 2023 at 2:00 pm

    Successful real estate agents know the importance of marketing with targeted lists of home buyers, home sellers, business owners, and commercial property owners. How do you make that happen? These tips are sure to help. Understand Your Target Audience Could you imagine sending a postcard to retirees with information about the next school year [...] The post A Real Estate Agent’s Guide to Marketing appeared first on Plumb Marketing.

  • Direct Marketing: What It Is and How It Works
    by Victoria Edstedt on August 31, 2023 at 3:00 pm

    If you are unclear about the benefits and disadvantages of direct mail, this article will help. Defining and clarifying its role and use, the article helps small business owners make an informed decision about whether or not to invest in direct mail. Learn more here. The post Direct Marketing: What It Is and How It Works appeared first on Plumb Marketing.

  • Should Your Business Outsource Order Fulfillment?
    by Victoria Edstedt on August 29, 2023 at 3:00 pm

    Order fulfillment is one of the most important, and complicated, aspects of running a product-based business. This article answers: what is a 3PL, what is their role, and when to consider using them. If you run an ecommerce store or product-based company, this robust article is worth the read. Learn about some of the [...] The post Should Your Business Outsource Order Fulfillment? appeared first on Plumb Marketing.

  • Why the Surprising Rise of Direct Mail Is No Surprise at All
    by Victoria Edstedt on August 24, 2023 at 3:00 pm

    People love getting relevant, personalized mail, so it is not surprise that direct mail performs so well, even in this digitally focused world. One of the reasons why? Many companies have stopped using it, opting instead for digital methods. Companies in the know have come back to direct mail, blending their efforts with digital [...] The post Why the Surprising Rise of Direct Mail Is No Surprise at All appeared first on Plumb Marketing.

  • Keep Your Customers Coming Back for More: How Direct Mail Builds Loyalty
    by Victoria Edstedt on August 22, 2023 at 3:00 pm

    It is proven that retaining a customer is less expensive than obtaining new ones. This quick, 5-min read explains how to connect deeper with your current customers through direct mail to build loyalty and repeat business. Helping your customers feel special is the key to success, especially when direct mail is partnered with your [...] The post Keep Your Customers Coming Back for More: How Direct Mail Builds Loyalty appeared first on Plumb Marketing.

  • The Ultimate Guide to Small-Business Marketing
    by Victoria Edstedt on August 17, 2023 at 3:00 pm

    This robust article dives into marketing tips and suggestions for small businesses. Read about goal setting, metrics, and tracking. Learn about marketing options like online, traditional, and experiential options. This article has lots of information to build your marketing muscles. Get a notepad and pen ready for notes on this one. Read it here. [...] The post The Ultimate Guide to Small-Business Marketing appeared first on Plumb Marketing.

  • 4 Reasons Why Outsourcing Print is Awesome
    by Victoria Edstedt on August 15, 2023 at 3:00 pm

    These four reasons for outsourcing print help explain some of the most common benefits for small business owners or managers. If printing is a big part of your business operations and you’d like to cut costs or scale up, this is a quick read you don’t want to miss. Start saving and keep growing [...] The post 4 Reasons Why Outsourcing Print is Awesome appeared first on Plumb Marketing.