RECENT NEWS FROM DIRECT MAIL SERVICES

Direct Mail Is a Trusted Source for Political Campaigns

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...

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Direct Mail for Political Campaigns

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...

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Create a Winning Strategy With Political Direct Mail

What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...

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Building Customer Loyalty With Birthday Direct Mail

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...

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Four Hooks for Mover Direct Mail

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...

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Stand Out Among Holiday Mail With These Tips

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...

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RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)

  • 5 Ways to Track Your Direct Mail Performance
    by Victoria Edstedt on December 7, 2021 at 3:00 pm

    A marketing questioned asked by business owners for decades has been: “How do we know it’s working?” When it comes to direct mail, we know it delivers (pun intended), but in your own campaign, you want to see hard proof. This article offers 5 ways to track your campaigns to see where it is [...] The post 5 Ways to Track Your Direct Mail Performance appeared first on Plumb Marketing.

  • Love Stats? We Do Too. Here are 40 Juicy Ones on 20/21’s Direct Mail Behavior
    by Victoria Edstedt on November 18, 2021 at 3:00 pm

    Direct mail continues to yield substantial results, even with the rise of digital marketing methods. This article deep dives into the stats, trends and behaviors of direct mail over the last two years to help guide and direct future decisions with this media. If you are looking towards the future, spend some time looking [...] The post Love Stats? We Do Too. Here are 40 Juicy Ones on 20/21’s Direct Mail Behavior appeared first on Plumb Marketing.

  • Marketing Post Pandemic: What’s Changed for 2022?
    by Victoria Edstedt on November 16, 2021 at 3:00 pm

    Marketers are facing new business models with remote workforces, new technology, regulatory changes and pandemic disruption and recovery. This article by Inc. Magazine shares 6 trends they expect to see in marketing in the new year. From changes to third-party cookies, AI, and hybrid events, this information will get you ahead of the curve [...] The post Marketing Post Pandemic: What’s Changed for 2022? appeared first on Plumb Marketing.

  • Political Campaigns Demand Direct Mail Campaigns
    by Victoria Edstedt on November 11, 2021 at 3:00 pm

    In this article, Campaigns & Elections takes a look at the strength of direct mail for the 2022 campaign year, especially with the increase in vote-by-mail. This brief article features a video from Danielle Cendejas, Senior VP at the Democratic firm ‘The Strategy Group’. She shares about the importance of using great photography and [...] The post Political Campaigns Demand Direct Mail Campaigns appeared first on Plumb Marketing.

  • The Ultimate Guide to Outsourcing Marketing
    by Victoria Edstedt on November 9, 2021 at 3:00 pm

    Having an in-house marketing team isn’t affordable for most small businesses. And for many small businesses, the marketing tasks get pushed onto who ever has open time, whether or not they have the skill, time, or training. Even the GM or CEO could be taking time from mission critical tasks to engage in marketing [...] The post The Ultimate Guide to Outsourcing Marketing appeared first on Plumb Marketing.

  • Understanding the Power of Trigger-based Marketing
    by Victoria Edstedt on November 4, 2021 at 3:00 pm

    Did you know that 2/3 of consumers check their mail every day and at least half of them buy within six months because of the direct mail they have received? Once considered “dead”, direct mail has seen a resurgence in impact and effectiveness due to its partnership with technology and data. The newest technology [...] The post Understanding the Power of Trigger-based Marketing appeared first on Plumb Marketing.

  • 9 Reasons Small Businesses Should Outsource Their Marketing
    by Victoria Edstedt on November 2, 2021 at 3:00 pm

    Hiring new employees, especially when a small business is just starting, can be rather expensive. Additionally, in small businesses, it’s not uncommon for multiple roles to be managed by a few people – and marketing tasks may not be their passion, nor their skill set. This article offers 9 reasons marketing should be outsourced, [...] The post 9 Reasons Small Businesses Should Outsource Their Marketing appeared first on Plumb Marketing.

  • Getting the Most from Your Political Direct Mail Campaign
    by Victoria Edstedt on October 27, 2021 at 4:00 pm

    The effectiveness of your political direct mail is critical to your budget, messaging and ultimately your campaign. How it is designed, targeted, and personalized all feed its success. Let’s look at each to create a winning campaign. Design The pandemic supported re-engagement with direct mail pieces, especially those who encouraged further interactions, such as [...] The post Getting the Most from Your Political Direct Mail Campaign appeared first on Plumb Marketing.

  • The Benefits of Direct Mail Grew in 2021 and These Stats Prove It
    by Victoria Edstedt on October 21, 2021 at 3:00 pm

    In 2020, the global direct mail advertising market size was around $58 billion dollars. This number is expected to increase by 5% in 2021 due to business recovery measures caused by the pandemic. But, the recovery won’t only last through 2021. Growth is forecasted to stay strong until at least 2025 and this article [...] The post The Benefits of Direct Mail Grew in 2021 and These Stats Prove It appeared first on Plumb Marketing.

  • Three Real Examples of Fulfillment Outsourcing Success
    by Victoria Edstedt on October 19, 2021 at 3:00 pm

    Entrepreneur Magazine gives us another great resource with this article full of practical advice for knowing when it is time to outsource fulfillment. Each suggestion breaks down the whys behind the advice, allowing it to resonate in simple terms for businesses on the fence about the value and timing of fulfillment outsourcing. If space [...] The post Three Real Examples of Fulfillment Outsourcing Success appeared first on Plumb Marketing.