RECENT NEWS FROM DIRECT MAIL SERVICES
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
The Lucrative New Mover Market
by Victoria Edstedt on November 26, 2020 at 2:00 pm
Did you know that studies show 62% of movers stay within the same county? How about the fact that 43 million people move every year? That new home buyers spend over $10,000 in new purchases within their first year? All these facts present opportunities for a variety of people to market to this group [...] The post The Lucrative New Mover Market appeared first on Plumb Marketing.
4 Reasons to Outsource Your Printing
by Victoria Edstedt on November 24, 2020 at 2:00 pm
Sure, you can run off 10 copies of your employee handbook, but what about those trade show tri-folds, mailers or other marketing materials? If you have considered buying a large scale printer, this article takes a practical look at the cost of outsourcing in comparison. Knowing these four reasons for outsourcing will help you [...] The post 4 Reasons to Outsource Your Printing appeared first on Plumb Marketing.
Marketing Messages During COVID Have Changed
by Victoria Edstedt on November 17, 2020 at 2:00 pm
During times of crisis, ending marketing campaigns isn’t wise, however changing your messaging is. The goal during this time is to offer support, not sales. Use sympathy, empathy and connection to remind current customers, as well as potential prospects, that you are there for them and care. Share what you are doing to help [...] The post Marketing Messages During COVID Have Changed appeared first on Plumb Marketing.
Direct Mail Not Converting?
by Victoria Edstedt on November 12, 2020 at 2:00 pm
If you’ve tried direct mail and didn’t get the results you desired, Plumb Marketing can help. We add technology in the form of Response Builder which takes direct mail to a new level. Combining direct mail with online tracking, targeting and advertising, Response Builder leverages the best of direct mail responsiveness with online data [...] The post Direct Mail Not Converting? appeared first on Plumb Marketing.
Small Budgets Require More Effective Marketing
by Victoria Edstedt on November 10, 2020 at 2:00 pm
Thriving during uncertain times requires a few key elements: 1. effective, reliable marketing, 2. relationship focused messaging, and 3. maintaining a marketing presence. Effective, reliable marketing comes from a proven track record of success which must be gauged through tracking methods. However, many business owners don’t have the time to track campaign results. Response [...] The post Small Budgets Require More Effective Marketing appeared first on Plumb Marketing.
Get and Retain Customers with this Crisis Marketing Strategy
by Victoria Edstedt on November 5, 2020 at 2:00 pm
Marketing right now is focused on staying in contact with customers to keep them informed of changes in your business and easing back towards normalcy. This article shares the way direct mail campaigns can support your efforts to stay top of mind, share information, and invite customers to re-engage safely when the time is [...] The post Get and Retain Customers with this Crisis Marketing Strategy appeared first on Plumb Marketing.
Consumer Behaviors in a COVID-19 World
by Victoria Edstedt on November 3, 2020 at 2:00 pm
Yes, people are still spending money on both essential and non-essential products and services, despite the crisis of COVID. Understanding how their spending behavior has changed is important for knowing how to more effectively market during this time to create win-win scenarios between consumers and businesses. This article gives us some great statistics to [...] The post Consumer Behaviors in a COVID-19 World appeared first on Plumb Marketing.
How to Maximize Your Direct Mail Program
by Victoria Edstedt on October 29, 2020 at 2:00 pm
Your business story has never been more important that now. Stay connected to your marketplace with a custom direct mail program that incorporates online advertising and custom targeting. With the push of digital marketing over the last decade, many consumers have become “blind” to banner ads and online advertisements. Their email boxes are full [...] The post How to Maximize Your Direct Mail Program appeared first on Plumb Marketing.
It’s a Crisis, But Don’t Panic!
by Victoria Edstedt on October 27, 2020 at 2:00 pm
Cutting costs and making more sales becomes the way to manage cash flow, but when sales are down, ceasing marketing is like cutting off your nose to spite your face. Marketing creates sales, so instead of cutting costs, we must market more effectively. While continuing to market during a crisis may seem counterintuitive, it [...] The post It’s a Crisis, But Don’t Panic! appeared first on Plumb Marketing.
Is Direct Mail Marketing Effective Anymore?
by Victoria Edstedt on October 22, 2020 at 2:00 pm
Despite the rise of digital marketing, direct mail continues to perform well and there are several reasons why. This article explains what direct mail marketing is, why it is still relevant (maybe more than ever before thanks to COVID), direct mail best practices, and more. With fun examples of a few creative and effective [...] The post Is Direct Mail Marketing Effective Anymore? appeared first on Plumb Marketing.