RECENT NEWS FROM DIRECT MAIL SERVICES
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
How to Use Multichannel Marketing for Your Business
by Victoria Edstedt on August 3, 2021 at 2:00 pm
Looking for the key that unlocks marketing success in your small business? This article claims to hold that key, and we agree. Learn what multichannel marketing is and how to use it in your business to capture prospective customers where they are looking. Offering best practices, examples and strategies, it will help you get [...] The post How to Use Multichannel Marketing for Your Business appeared first on Plumb Marketing.
The Future of Post-Pandemic Direct Mail
by Victoria Edstedt on July 29, 2021 at 2:00 pm
How did COVID-19 impact direct mail? How did it affect other marketing methods? What is the silver lining in all of this? This article draws on years of real-world experience, trends and data to reflect on the past, present and future of direct mail, print and digital advertising, as well as multichannel marketing as [...] The post The Future of Post-Pandemic Direct Mail appeared first on Plumb Marketing.
Roofing & Marketing. A Perfect Match
by Victoria Edstedt on July 27, 2021 at 2:00 pm
Hey roofers – is that crystal ball that predicts when and where hail strikes working for you or do you need a more practical, reliable, proactive solution? Plumb’s postcard direct mailing program targets prospects for you so you can do what you do best: roofing! Start planting seeds rather than storm chasing with handbills [...] The post Roofing & Marketing. A Perfect Match appeared first on Plumb Marketing.
How To Best Take Advantage Of Outsourced Marketing
by Victoria Edstedt on July 22, 2021 at 2:00 pm
There are several components of business that can be outsourced, and more specifically, components of marketing. Outsourcing marketing, as explained in this article, allow companies to leverage a high level of expertise, usually from a group of great marketing minds, rather than paying a single staff person. The article breaks down what a full [...] The post How To Best Take Advantage Of Outsourced Marketing appeared first on Plumb Marketing.
3 Steps to Making New Mover Marketing Work for Your Business
by Victoria Edstedt on July 20, 2021 at 2:00 pm
Wanting to target new residents in a specific area? A new mover direct mail campaign may be the marketing solution you’ve been looking for! This article takes an objective look at these campaigns and how to best use them to target your audience. Moving is expensive, and once the new resident needs products and [...] The post 3 Steps to Making New Mover Marketing Work for Your Business appeared first on Plumb Marketing.
Hey Roofers! Hail Season is Here!
by Victoria Edstedt on July 14, 2021 at 2:00 pm
Hail season is upon us. If only we had a crystal ball to know when and where hail will hit! Smart roofers understand that being proactive, rather than reactive, is the key to business longevity. Here are 3 reasons to consider a direct mail campaign specifically targeting homeowners and commercial property managers. Build Your [...] The post Hey Roofers! Hail Season is Here! appeared first on Plumb Marketing.
Why Should You Use Direct Mail During COVID-19?
by Victoria Edstedt on July 9, 2021 at 2:00 pm
As businesses begin re-opening or continue to build, this article shares 5 reasons to be using direct mail now. It also offers tips for first-time direct mailers to get the most out of their campaigns. Seasoned direct mail promoters can also check in to make sure they are still on track with their strategy [...] The post Why Should You Use Direct Mail During COVID-19? appeared first on Plumb Marketing.
Why You Should Target New Movers with Direct Mail
by Victoria Edstedt on June 16, 2021 at 3:00 pm
Targeted direct mail campaigns to new movers can be a game changer for certain businesses and industries. In Colorado alone, there are over 80,000 people relocating in and around the state each year. And, these movers are shaking out an average of $8 - $12 thousand dollars their first year in their new home. [...] The post Why You Should Target New Movers with Direct Mail appeared first on Plumb Marketing.
How was direct mail impacted during the COVID-19 pandemic?
by Victoria Edstedt on June 10, 2021 at 2:00 pm
The post How was direct mail impacted during the COVID-19 pandemic? appeared first on Plumb Marketing.
Direct Mail Relevancy in a Pandemic Economy
by Victoria Edstedt on June 8, 2021 at 2:00 pm
Consumer buying has changed quite a bit because of the pandemic. As you evaluate your new sales goals and strategies, the importance of direct mail can’t be ignored. With email box filters, online ad blindness, and social disconnection, the value of personalized, engaging mail is resurging. Not convinced? This article shares information about the [...] The post Direct Mail Relevancy in a Pandemic Economy appeared first on Plumb Marketing.