RECENT NEWS FROM DIRECT MAIL SERVICES
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
Is Direct Mail Marketing Still an Effective Strategy in an Increasingly Digital World?
by Victoria Edstedt on February 18, 2021 at 2:00 pm
As some marketers question the effectiveness of direct mail in a digital planet, others, like the e-commerce company featured as a success story in this article, herald it. Why does this ‘old’ marketing strategy still work? High open rates, proven return on investment, and consumer preference for mail over digital ads are just a [...] The post Is Direct Mail Marketing Still an Effective Strategy in an Increasingly Digital World? appeared first on Plumb Marketing.
Keep Printing In-House or Outsource – What’s the Right Call?
by Victoria Edstedt on February 16, 2021 at 2:00 pm
What three factors have shifted the advantage of in-house print operations into a massive headache? Discover that answer here. This resource also shares the steps to determine if outsourcing printing or keeping it in-house is the best option for your organization. If you want to reduce your print spend, this article will open your [...] The post Keep Printing In-House or Outsource – What’s the Right Call? appeared first on Plumb Marketing.
Why NOW is the Right Time for Direct Mail Marketing
by Victoria Edstedt on February 11, 2021 at 2:00 pm
There’s no doubt COVID is impacting businesses. While some have closed entirely, other companies are wondering how to maximize their presence when foot traffic remains slow and restricted. Now is the time to use direct mail marketing to reach prospects and customers with information and value. Offering a diverse marketing mix, rather than simply [...] The post Why NOW is the Right Time for Direct Mail Marketing appeared first on Plumb Marketing.
Increase Leads with Multichannel Marketing
by Victoria Edstedt on February 4, 2021 at 2:00 pm
When your neighbors are looking for what you offer, do they know to look for you? Multichannel marketing allows you to target specific geographic areas and retarget with online tracking and ads so you can finally see the real results you are getting. Be found when and where your prospects and customers are looking [...] The post Increase Leads with Multichannel Marketing appeared first on Plumb Marketing.
Is Direct Mail Right for Home Services Businesses?
by Victoria Edstedt on February 2, 2021 at 2:00 pm
Home service providers are one of the top industries to use direct mail campaigns, and for good reason – they are effective! No more “spray and pray” - use targeted data to narrow down the best demographics to get in front of more potential customers and generate lasting leads. Response Builder, as well as [...] The post Is Direct Mail Right for Home Services Businesses? appeared first on Plumb Marketing.
Direct Mail Campaigns Offer Big Results During COVID-19
by Victoria Edstedt on January 28, 2021 at 2:00 pm
What happened when a company dropped their direct mail component to save money? Because they didn’t have home addresses, and that’s where their prospects were working, they knew they needed to change. Less than 1% of prospects booked, that is, until they reached them at their “preferred address”. After implementing the new direct mail [...] The post Direct Mail Campaigns Offer Big Results During COVID-19 appeared first on Plumb Marketing.
4 Benefits of Outsourced Fulfillment
by Victoria Edstedt on January 26, 2021 at 2:00 pm
If you’ve ever felt like shipping and fulfillment activities were a waste of your time, then it may be time to consider outsourcing it. Click here to learn 4 benefits of outsourcing including reducing costs, increasing reach, streamlining the process, and more consistent customer service. We didn’t include less headaches, but maybe that would [...] The post 4 Benefits of Outsourced Fulfillment appeared first on Plumb Marketing.
4 Strategies to Get your Direct Mail Ready for 2021
by Victoria Edstedt on January 21, 2021 at 2:00 pm
This thought provoking article dives into four strategies for creating effective direct mail in 2021. They suggest leveraging digital enhancements, using sensory experiences, building connections between on and offline marketing methods and focusing on the four fundamentals of direct mail. “...refining your online customer experience – and the offline campaigns that push them there [...] The post 4 Strategies to Get your Direct Mail Ready for 2021 appeared first on Plumb Marketing.
New Year, New Opportunities for Reaching Customers
by Victoria Edstedt on January 19, 2021 at 2:00 pm
The new year is here! It’s time to grow your business back with direct mail! While some still believe that direct mail is old and outdated, it has been proved that a blend of engaging mail pieces and online features is an effective pairing. Direct mail and Response Builder has new ways to convert [...] The post New Year, New Opportunities for Reaching Customers appeared first on Plumb Marketing.
What is Multichannel Marketing
by Victoria Edstedt on January 14, 2021 at 2:00 pm
Multichannel marketing refers to using a combination of customer and prospect communication to attract business. It can include digital, storefront, mail, and mobile methods in any mix. The goal is to reach customers and give them choices about how they will interact with the organization. This article looks at the benefits and challenges of [...] The post What is Multichannel Marketing appeared first on Plumb Marketing.