RECENT NEWS FROM DIRECT MAIL SERVICES

Direct Mail Is a Trusted Source for Political Campaigns

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...

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Direct Mail for Political Campaigns

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...

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Create a Winning Strategy With Political Direct Mail

What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...

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Building Customer Loyalty With Birthday Direct Mail

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...

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Four Hooks for Mover Direct Mail

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...

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Stand Out Among Holiday Mail With These Tips

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...

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RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)

  • High Quality Printing: Offset Printing, Giclee or Lithography?
    by Victoria Edstedt on June 13, 2024 at 3:11 pm

    If you're seeking consistent, high-quality printing results, offset printing might be the ideal solution for you. Whether you want to elevate your photography portfolio, print fine art on canvas, or reproduce artwork, offset printing is an excellent option. Used for decades, this versatile and popular method, combined with modern technology, is more effective than [...] The post High Quality Printing: Offset Printing, Giclee or Lithography? appeared first on Plumb Marketing.

  • The Importance of Greeting Cards in Direct Mail Strategies
    by Victoria Edstedt on May 27, 2024 at 12:00 pm

    Greeting cards aren’t just for birthdays and holidays! In fact, for small businesses, adding them to their direct mail strategy reaps great rewards. The Value of Greeting Cards Greeting cards are personal, thoughtful, and brighten the receiver's day. They are a sign of relationship. Holiday cards tell the recipient they are being thought of. [...] The post The Importance of Greeting Cards in Direct Mail Strategies appeared first on Plumb Marketing.

  • Tips for Creating an Effective Brochure for your Business
    by Victoria Edstedt on May 14, 2024 at 8:48 pm

    Creating a powerful brochure can significantly boost brand visibility, enhance perception, and drive sales for your business or organization. To achieve this, it's essential to focus on several key elements beyond just selecting images and arranging content.Small businesses, listen up! These 5 tips will help you create business brochures that capture eyes and sales.Using Brochures [...] The post Tips for Creating an Effective Brochure for your Business appeared first on Plumb Marketing.

  • 3 Master Tips to Conquer Customer Inbox Overload
    by Victoria Edstedt on April 29, 2024 at 3:00 pm

    As digital channels continue to flood our marketing landscape, the pressure to stand out amidst the digital noise grows exponentially. Clients spanning various sectors, including finance, healthcare, hospitality, and more, have expressed concerns about the saturation of digital methods, leading to audience fatigue. Audience Digital Fatigue Studies have shown that Americans are spending an [...] The post 3 Master Tips to Conquer Customer Inbox Overload appeared first on Plumb Marketing.

  • Direct Mail Effectiveness Based on Generational Research
    by Victoria Edstedt on April 15, 2024 at 3:00 pm

    Amidst the digital noise that fills our inboxes and saturates our screens, the significance of traditional mail often gets overshadowed. Join us as we explore the findings of the USPS Generational Research Report, revealing distinctive preferences and behaviors of Baby Boomers, Generation X, Millennials, and Generation Z regarding direct mail. Home service providers, and [...] The post Direct Mail Effectiveness Based on Generational Research appeared first on Plumb Marketing.

  • Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them
    by Victoria Edstedt on April 3, 2024 at 8:20 pm

    In the fast-paced world of real estate, where digital platforms dominate marketing strategies, real estate agents are finding a timeless and effective ally in direct mail campaigns. This blog sheds light on the pivotal role of real estate direct mailers and articulates why savvy agents should integrate this traditional approach into their modern marketing [...] The post Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them appeared first on Plumb Marketing.

  • The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience
    by Victoria Edstedt on March 13, 2024 at 8:05 pm

    In an era dominated by digital marketing, home services businesses are discovering a powerful and often overlooked tool to connect with their target audience – direct mail campaigns. This blog explores the diverse range of businesses that can benefit from home services direct mail campaigns and delves into the compelling reasons why they should [...] The post The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience appeared first on Plumb Marketing.

  • The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action
    by Victoria Edstedt on February 28, 2024 at 4:30 pm

    Direct response marketing has emerged as a game-changer for small businesses seeking to connect with their target audience in a meaningful and immediate way. Plumb Marketing dives deep into the world of direct response marketing, unveiling innovative strategies and proven tactics tailored to empower small businesses in eliciting prompt and measurable customer actions. What [...] The post The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action appeared first on Plumb Marketing.

  • Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Age
    by Victoria Edstedt on February 12, 2024 at 3:00 pm

    In a world dominated by digital marketing, small businesses are rediscovering the timeless charm and effectiveness of direct mail. We will explore the resurgence of direct mail campaigns, uncovering innovative strategies and success stories that prove snail mail is far from extinct. Join us on a journey into the art and science of leveraging direct [...] The post Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Age appeared first on Plumb Marketing.

  • Why Direct Mail About Politics Still Influences Millennials
    by Victoria Edstedt on January 31, 2024 at 3:00 pm

    The top 7 takeaways for political direct mail campaigns are addressed in this robust article, complete with a great infographic. If you have interest in how Millennials specifically handle political mail, this is the article for you. Stats will help inform you on the strategies best suited to reaching this group, including tips for [...] The post Why Direct Mail About Politics Still Influences Millennials appeared first on Plumb Marketing.