RECENT NEWS FROM DIRECT MAIL SERVICES

Direct Mail Is a Trusted Source for Political Campaigns

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...

read more

Direct Mail for Political Campaigns

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...

read more

Create a Winning Strategy With Political Direct Mail

What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...

read more

Building Customer Loyalty With Birthday Direct Mail

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...

read more

Four Hooks for Mover Direct Mail

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...

read more

Stand Out Among Holiday Mail With These Tips

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...

read more

RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)

  • Why Your Business Should be Sending Birthday Postcards
    by Victoria Edstedt on February 1, 2023 at 3:00 pm

    Happy Birthday! Isn’t that one of the most fun, celebratory things we hear? It is the one thing that all people experience, regardless of demographics, skin color, social status, religious views – you get the idea. We all have a belly button! And while we may not always be excited to celebrate our birthdays, [...] The post Why Your Business Should be Sending Birthday Postcards appeared first on Plumb Marketing.

  • Direct Mail ROI Calculator
    by Victoria Edstedt on January 19, 2023 at 2:00 pm

    Data driven decision-making requires data! Without it, you genuinely are guessing. If your direct mail campaign doesn’t have an easy way to track your return on investment, this handy calculator will help. In addition to providing some quick data, it is followed with some guidance on how to get the most out of your [...] The post Direct Mail ROI Calculator appeared first on Plumb Marketing.

  • 10 Tips for the New Direct Mail Climate
    by Victoria Edstedt on January 17, 2023 at 2:00 pm

    With the upcoming postage increase, this article is a must for any business who uses mail in their day-to-day operations or run a direct mail campaign. With tips to save on postage and increase response rates, we all can learn a little something. This is a super quick read, so take a couple minutes [...] The post 10 Tips for the New Direct Mail Climate appeared first on Plumb Marketing.

  • Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
    by Victoria Edstedt on January 12, 2023 at 2:00 pm

    Four generations of consumers – it's a lot to manage but Entrepreneur magazine has written a great article to help us understand how each generation likes to engage with business. Target each generation with direct mail in different ways to get the most bang for your marketing dollar. The article gives three usable tips [...] The post Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z appeared first on Plumb Marketing.

  • The Top Marketing Trends of 2023 & How They’ve Changed Since 2022
    by Victoria Edstedt on January 10, 2023 at 2:00 pm

    With data from over 1000 marketing professionals, Hubspot has compiled information that reveals the top trends for the new year. Making these tweaks will keep your business moving into the future. From content to social media, AI and privacy, the knowledge of what’s happening and what’s up and coming will keep you ahead of [...] The post The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 appeared first on Plumb Marketing.

  • Is Direct Mail Still Relevant in 2023?
    by Victoria Edstedt on January 4, 2023 at 4:00 pm

    The quick answer is a resounding YES! The longer answer, including strategies for how to leverage direct mail to your advantage follows: Target the generations effectively. Entrepreneur.com published an article we love about how each generation sees and interacts with direct mail. Overall, the most effective way to use direct mail is with a [...] The post Is Direct Mail Still Relevant in 2023? appeared first on Plumb Marketing.

  • 8 Benefits of Outsourcing Order Fulfillment for Your Retail Business
    by Victoria Edstedt on December 29, 2022 at 2:00 pm

    Have you considered third party order fulfillment for your business? This Shopify article looks specifically at retail benefits of outsourcing and the pros might surprise you. Are you hindering growth by keeping it in-house?  Look at that question and more with this thought-provoking article. And, if you are looking for a local fulfillment provider, [...] The post 8 Benefits of Outsourcing Order Fulfillment for Your Retail Business appeared first on Plumb Marketing.

  • Using Promotional Products to Improve Your Business Marketing Strategy
    by Victoria Edstedt on December 27, 2022 at 2:00 pm

    Promotional products include more than you expect. This article looks at what promotional products are, why your customers (and prospects) want them, and how to leverage them to grow your business. If you are looking for a new and creative way to promote your business and grow your brand recognition in 2023, this article [...] The post Using Promotional Products to Improve Your Business Marketing Strategy appeared first on Plumb Marketing.

  • The Evolution of Direct Mail Marketing
    by Victoria Edstedt on December 22, 2022 at 2:00 pm

    This blog written specifically for retail businesses takes a look at the progression of direct mail. Not only is it a brief history lesson, it explains how to leverage it for success in today’s digital world.  Direct mail, when coupled with data and online cross promotion, is one of the most effective forms of [...] The post The Evolution of Direct Mail Marketing appeared first on Plumb Marketing.

  • US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023
    by Victoria Edstedt on December 20, 2022 at 2:00 pm

    Postal customers will see a small increase in January 2023 as well as July 2023. Rates aren’t just going up a set amount, they are increasing in some circumstances more than others and this article lays out those changes and answers some frequently asked questions about the matter. If mailing is part of your [...] The post US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023 appeared first on Plumb Marketing.