RECENT NEWS FROM DIRECT MAIL SERVICES
Power of a Mailed Newsletter
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
9 Reasons Why Holiday Cards Work
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
Direct Mail Marketing: Does it still work in 2019?
Yes, offline marketing still delivers results in 2019. Creative marketers who tug at their prospects’ heart strings with stunning visuals or unusual mailers can really make an impact with direct mail. A whopping 4.4 percent of campaigns received a snail mail response...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
- 13 Examples of Direct Mail Fundraising That Worked for Nonprofitsby Victoria Edstedt on March 16, 2023 at 2:00 pm
Cost-effective marketing solutions are a must for nonprofits. Following best practices will help them be the most successful, but what if you don’t know where to start? This article looks at 13 tried and true solutions, and they are sure to inspire you. These ideas for creating emotional connections, integrating fun, and building interactivity [...] The post 13 Examples of Direct Mail Fundraising That Worked for Nonprofits appeared first on Plumb Marketing.
- 20 Direct Mail Marketing Ideas to Promote Your Business in 2023by Victoria Edstedt on March 14, 2023 at 2:00 pm
Need some fresh ideas to spark your direct mail campaign? This list of 20 direct mail marketing solutions could be just what you are looking for. Whether a small change to something you are already doing, or a big swing in a new direction, these ideas are sure to get the creative juices flowing. [...] The post 20 Direct Mail Marketing Ideas to Promote Your Business in 2023 appeared first on Plumb Marketing.
- What Promotional Products in 2023 will be trending?by Victoria Edstedt on March 8, 2023 at 3:00 pm
Promotional products aren’t just for tradeshows! This fun article takes a look at the most popular promotional products for 2023 and will help ignite some creativity, innovation, and fun into your marketing and branding mix this year. These products bring your brand to life and can be used to capture new clients and retain [...] The post What Promotional Products in 2023 will be trending? appeared first on Plumb Marketing.
- 5 Signs it’s Time to Outsource Fulfillmentby Victoria Edstedt on March 1, 2023 at 3:00 pm
Small business owners wear a lot of hats: operations, sales and marketing, bookkeeping, shipping and receiving, purchasing, vision casting, and more. Those who have learned they can’t do it all turn to outsourcing and hiring employees, and both are great solutions for taking tasks off your hands. Employees are great for helping with a [...] The post 5 Signs it’s Time to Outsource Fulfillment appeared first on Plumb Marketing.
- 4 Ways Digital Marketing Can Boost Your Direct Mail Resultsby Victoria Edstedt on February 23, 2023 at 2:00 pm
According to this article, 70% of consumers feel more valued receiving direct mail than digital communication. This is due in large part to it being tangible and personalized. 83% of business owners feel their digital marketing efforts are successful. Combining digital marketing and direct mail marketing is called multi-channel marketing and it has been [...] The post 4 Ways Digital Marketing Can Boost Your Direct Mail Results appeared first on Plumb Marketing.
- The 5 Biggest Marketing Trends Set to Dominate 2023by Victoria Edstedt on February 21, 2023 at 2:00 pm
There are tons of statistics in the marketing space, but this article has taken the liberty of chunking them down into the top 5 trends. As busy business owners, we gladly accept this no-nonsense approach. The five trends are helpful enough, but to satisfy us truth-seekers, links for the stats that drove the conclusions [...] The post The 5 Biggest Marketing Trends Set to Dominate 2023 appeared first on Plumb Marketing.
- Should You Outsource Fulfillment or Keep It In-house?by Victoria Edstedt on February 16, 2023 at 2:00 pm
Running a successful e-commerce business is hard enough. Doing all the order processing, packing, and shipping, will become its own job as the business grows, if it hasn’t already! This article reviews what to consider when deciding when to outsource fulfillment, so when the time is right, you can make a good decision for [...] The post Should You Outsource Fulfillment or Keep It In-house? appeared first on Plumb Marketing.
- These Marketing Trends Should Be on Your Radar in 2023by Victoria Edstedt on February 14, 2023 at 2:00 pm
Paying attention to current trends within your industry, in marketing, and in consumer behaviors can help businesses be proactive and innovative. This quick read gives you smart strategies you can begin incorporating right away to bring more revenue to your business this year. Learn how AI (artificial intelligence), digital, direct mail, promotional items, landing [...] The post These Marketing Trends Should Be on Your Radar in 2023 appeared first on Plumb Marketing.
- Three Areas to Focus on in Your 2023 Direct Mail Strategyby Victoria Edstedt on February 9, 2023 at 2:00 pm
Recently, USPS reported that direct mail revenue increased nearly 5% over the previous year. It remains lower than it was pre-pandemic, but is making a come-back. But in today’s digital age, why are businesses still turning to direct mail? Because it works! If you haven’t yet made direct mail part of your marketing strategy, [...] The post Three Areas to Focus on in Your 2023 Direct Mail Strategy appeared first on Plumb Marketing.
- Direct Mail Campaigns Aren’t Dead: 7 Ways to Boost Responses and Save Moneyby Victoria Edstedt on February 7, 2023 at 2:00 pm
Why would marketers use snail mail when faster digital options now exist? This article dives into the answer and explains that snail mail or direct mail campaigns can include sending product samples, gifts and promotional products that digital solutions can’t provide. While someone may sign up for these things digitally, fulfillment must happen in [...] The post Direct Mail Campaigns Aren’t Dead: 7 Ways to Boost Responses and Save Money appeared first on Plumb Marketing.