RECENT NEWS FROM DIRECT MAIL SERVICES

Power of a Mailed Newsletter

The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...

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9 Reasons Why Holiday Cards Work

Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...

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Direct Mail Marketing: Does it still work in 2019?

Yes, offline marketing still delivers results in 2019. Creative marketers who tug at their prospects’ heart strings with stunning visuals or unusual mailers can really make an impact with direct mail. A whopping 4.4 percent of campaigns received a snail mail response...

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RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)

  • How to Use Multichannel Marketing for Your Business
    by Victoria Edstedt on August 3, 2021 at 2:00 pm

    Looking for the key that unlocks marketing success in your small business? This article claims to hold that key, and we agree. Learn what multichannel marketing is and how to use it in your business to capture prospective customers where they are looking. Offering best practices, examples and strategies, it will help you get [...] The post How to Use Multichannel Marketing for Your Business appeared first on Plumb Marketing.

  • The Future of Post-Pandemic Direct Mail
    by Victoria Edstedt on July 29, 2021 at 2:00 pm

    How did COVID-19 impact direct mail? How did it affect other marketing methods? What is the silver lining in all of this? This article draws on years of real-world experience, trends and data to reflect on the past, present and future of direct mail, print and digital advertising, as well as multichannel marketing as [...] The post The Future of Post-Pandemic Direct Mail appeared first on Plumb Marketing.

  • Roofing & Marketing. A Perfect Match
    by Victoria Edstedt on July 27, 2021 at 2:00 pm

    Hey roofers – is that crystal ball that predicts when and where hail strikes working for you or do you need a more practical, reliable, proactive solution? Plumb’s postcard direct mailing program targets prospects for you so you can do what you do best: roofing! Start planting seeds rather than storm chasing with handbills [...] The post Roofing & Marketing. A Perfect Match appeared first on Plumb Marketing.

  • How To Best Take Advantage Of Outsourced Marketing
    by Victoria Edstedt on July 22, 2021 at 2:00 pm

    There are several components of business that can be outsourced, and more specifically, components of marketing. Outsourcing marketing, as explained in this article, allow companies to leverage a high level of expertise, usually from a group of great marketing minds, rather than paying a single staff person. The article breaks down what a full [...] The post How To Best Take Advantage Of Outsourced Marketing appeared first on Plumb Marketing.

  • 3 Steps to Making New Mover Marketing Work for Your Business
    by Victoria Edstedt on July 20, 2021 at 2:00 pm

    Wanting to target new residents in a specific area? A new mover direct mail campaign may be the marketing solution you’ve been looking for! This article takes an objective look at these campaigns and how to best use them to target your audience. Moving is expensive, and once the new resident needs products and [...] The post 3 Steps to Making New Mover Marketing Work for Your Business appeared first on Plumb Marketing.

  • Hey Roofers! Hail Season is Here!
    by Victoria Edstedt on July 14, 2021 at 2:00 pm

    Hail season is upon us. If only we had a crystal ball to know when and where hail will hit! Smart roofers understand that being proactive, rather than reactive, is the key to business longevity. Here are 3 reasons to consider a direct mail campaign specifically targeting homeowners and commercial property managers. Build Your [...] The post Hey Roofers! Hail Season is Here! appeared first on Plumb Marketing.

  • Why Should You Use Direct Mail During COVID-19?
    by Victoria Edstedt on July 9, 2021 at 2:00 pm

    As businesses begin re-opening or continue to build, this article shares 5 reasons to be using direct mail now. It also offers tips for first-time direct mailers to get the most out of their campaigns. Seasoned direct mail promoters can also check in to make sure they are still on track with their strategy [...] The post Why Should You Use Direct Mail During COVID-19? appeared first on Plumb Marketing.

  • Why You Should Target New Movers with Direct Mail
    by Victoria Edstedt on June 16, 2021 at 3:00 pm

    Targeted direct mail campaigns to new movers can be a game changer for certain businesses and industries. In Colorado alone, there are over 80,000 people relocating in and around the state each year. And, these movers are shaking out an average of $8 - $12 thousand dollars their first year in their new home. [...] The post Why You Should Target New Movers with Direct Mail appeared first on Plumb Marketing.

  • How was direct mail impacted during the COVID-19 pandemic?
    by Victoria Edstedt on June 10, 2021 at 2:00 pm

    The post How was direct mail impacted during the COVID-19 pandemic? appeared first on Plumb Marketing.

  • Direct Mail Relevancy in a Pandemic Economy
    by Victoria Edstedt on June 8, 2021 at 2:00 pm

    Consumer buying has changed quite a bit because of the pandemic. As you evaluate your new sales goals and strategies, the importance of direct mail can’t be ignored. With email box filters, online ad blindness, and social disconnection, the value of personalized, engaging mail is resurging. Not convinced? This article shares information about the [...] The post Direct Mail Relevancy in a Pandemic Economy appeared first on Plumb Marketing.