Cost-effective marketing solutions are a must for nonprofits. Following best practices will help them be the most successful, but what if you don’t know where to start? This article looks at 13 tried and true solutions, and they are sure to inspire you. These ideas for creating emotional connections, integrating fun, and building interactivity [...] The post 13 Examples of Direct Mail Fundraising That Worked for Nonprofits appeared first on Plumb Marketing.

Need some fresh ideas to spark your direct mail campaign? This list of 20 direct mail marketing solutions could be just what you are looking for. Whether a small change to something you are already doing, or a big swing in a new direction, these ideas are sure to get the creative juices flowing. [...] The post 20 Direct Mail Marketing Ideas to Promote Your Business in 2023 appeared first on Plumb Marketing.

Promotional products aren’t just for tradeshows! This fun article takes a look at the most popular promotional products for 2023 and will help ignite some creativity, innovation, and fun into your marketing and branding mix this year. These products bring your brand to life and can be used to capture new clients and retain [...] The post What Promotional Products in 2023 will be trending? appeared first on Plumb Marketing.

Small business owners wear a lot of hats: operations, sales and marketing, bookkeeping, shipping and receiving, purchasing, vision casting, and more. Those who have learned they can’t do it all turn to outsourcing and hiring employees, and both are great solutions for taking tasks off your hands. Employees are great for helping with a [...] The post 5 Signs it’s Time to Outsource Fulfillment appeared first on Plumb Marketing.

According to this article, 70% of consumers feel more valued receiving direct mail than digital communication. This is due in large part to it being tangible and personalized. 83% of business owners feel their digital marketing efforts are successful. Combining digital marketing and direct mail marketing is called multi-channel marketing and it has been [...] The post 4 Ways Digital Marketing Can Boost Your Direct Mail Results appeared first on Plumb Marketing.

There are tons of statistics in the marketing space, but this article has taken the liberty of chunking them down into the top 5 trends. As busy business owners, we gladly accept this no-nonsense approach. The five trends are helpful enough, but to satisfy us truth-seekers, links for the stats that drove the conclusions [...] The post The 5 Biggest Marketing Trends Set to Dominate 2023 appeared first on Plumb Marketing.

Running a successful e-commerce business is hard enough. Doing all the order processing, packing, and shipping, will become its own job as the business grows, if it hasn’t already! This article reviews what to consider when deciding when to outsource fulfillment, so when the time is right, you can make a good decision for [...] The post Should You Outsource Fulfillment or Keep It In-house? appeared first on Plumb Marketing.

Paying attention to current trends within your industry, in marketing, and in consumer behaviors can help businesses be proactive and innovative. This quick read gives you smart strategies you can begin incorporating right away to bring more revenue to your business this year. Learn how AI (artificial intelligence), digital, direct mail, promotional items, landing [...] The post These Marketing Trends Should Be on Your Radar in 2023 appeared first on Plumb Marketing.

Recently, USPS reported that direct mail revenue increased nearly 5% over the previous year. It remains lower than it was pre-pandemic, but is making a come-back. But in today’s digital age, why are businesses still turning to direct mail? Because it works! If you haven’t yet made direct mail part of your marketing strategy, [...] The post Three Areas to Focus on in Your 2023 Direct Mail Strategy appeared first on Plumb Marketing.

Why would marketers use snail mail when faster digital options now exist? This article dives into the answer and explains that snail mail or direct mail campaigns can include sending product samples, gifts and promotional products that digital solutions can’t provide. While someone may sign up for these things digitally, fulfillment must happen in [...] The post Direct Mail Campaigns Aren’t Dead: 7 Ways to Boost Responses and Save Money appeared first on Plumb Marketing.