RECENT NEWS FROM DIRECT MAIL SERVICES

9 Reasons Why Holiday Cards Work

Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...

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Direct Mail Marketing: Does it still work in 2019?

Yes, offline marketing still delivers results in 2019. Creative marketers who tug at their prospects’ heart strings with stunning visuals or unusual mailers can really make an impact with direct mail. A whopping 4.4 percent of campaigns received a snail mail response...

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RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)

  • Is Direct Mail Effective in 2020 Political Campaigns?
    by Victoria Edstedt on February 25, 2020 at 3:00 pm

    In this article, Campaigns & Elections takes a look at the evolution of direct mail campaigns and how marrying them with new technology is making them even more effective than before in reaching voters. Nearly 3 billion pieces of political direct ad mail hit voter mailboxes in 2018. Plumb Marketing handled nearly 16 million [...] The post Is Direct Mail Effective in 2020 Political Campaigns? appeared first on Plumb Marketing.

  • The Comeback of Direct Mail
    by Victoria Edstedt on February 20, 2020 at 3:00 pm

    While it is true direct mail took a hit in the 2009 recession, and felt some bruising from the digital age, it has grown and re-stabilized in the last decade. Add to this the fact that Millennials find personal direct mail to be trustworthy and desirable, and its comeback is in full swing. Used [...] The post The Comeback of Direct Mail appeared first on Plumb Marketing.

  • Target Eager, Interested Consumers With a New Mover Campaign
    by Victoria Edstedt on February 18, 2020 at 3:00 pm

    If you serve the local community in any way, new mover campaigns can help your business grow. In this article/video, you’ll learn some of the benefits of a new mover campaign and how to implement it. While he suggests some DIY, it would be worth your time to chat with us at Plumb Marketing [...] The post Target Eager, Interested Consumers With a New Mover Campaign appeared first on Plumb Marketing.

  • Right Thing, Right People, Right Time With Retargeted Direct Mail
    by Victoria Edstedt on February 13, 2020 at 3:00 pm

    The opening paragraph of the article from USPS about retargeted direct mail is absolutely brilliant and sums up with the statement that direct mail is as easy to send as email, and more effectively. Retargeted direct mail, or automated direct mail, marries personalized direct mail and online behavior in a way that truly captures [...] The post Right Thing, Right People, Right Time With Retargeted Direct Mail appeared first on Plumb Marketing.

  • Create a Stellar Direct Mail Marketing Campaign in Five Steps
    by Victoria Edstedt on February 11, 2020 at 3:00 pm

    With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized, informative piece of mail from a reputable source.   Direct mail marketing is a [...] The post Create a Stellar Direct Mail Marketing Campaign in Five Steps appeared first on Plumb Marketing.

  • Convert More Leads to Sales With These Direct Mail Marketing Tips
    by Victoria Edstedt on February 6, 2020 at 3:00 pm

    It’s possible you aren’t even using the marketing method with the highest response rates and best cost-per-lead. Would you be surprised to know that those are found with direct mail? This data packed article shares the facts about direct mail return on investment, as well as questions to ask yourself to determine if a [...] The post Convert More Leads to Sales With These Direct Mail Marketing Tips appeared first on Plumb Marketing.

  • Direct Mail for Political Campaigns
    by Victoria Edstedt on February 4, 2020 at 3:00 pm

    Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than email marketing by triggering an emotional response.   Emails are easy [...] The post Direct Mail for Political Campaigns appeared first on Plumb Marketing.

  • Create a Winning Strategy With Political Direct Mail
    by Victoria Edstedt on January 30, 2020 at 3:00 pm

    What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s and out’s of the industry and what makes it [...] The post Create a Winning Strategy With Political Direct Mail appeared first on Plumb Marketing.

  • What Is Direct Mail Marketing?
    by Victoria Edstedt on January 28, 2020 at 3:00 pm

    Mailchimp is primarily known for their online e-mail platform, but in this article, marketing entrepreneur and author Neil Patel shares why direct mail is so effective and making a come-back, as well as some “do’s” and “don’ts” of direct mail to make it have the big, positive impact you are looking for. They begin [...] The post What Is Direct Mail Marketing? appeared first on Plumb Marketing.

  • How to Add a Successful Direct Mail Campaign to Your Marketing Mix
    by Victoria Edstedt on January 23, 2020 at 3:00 pm

    Realtors are finding adding direct mail to their marketing is increasing their sales, but to be effective, it must be done right. Not looking like “junk”, using targeted lists, and encouraging engagement are just 3 tips offered in this article.  While the content is geared towards real estate professionals, they are applicable to all [...] The post How to Add a Successful Direct Mail Campaign to Your Marketing Mix appeared first on Plumb Marketing.