RECENT NEWS FROM DIRECT MAIL SERVICES
Power of a Mailed Newsletter
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
9 Reasons Why Holiday Cards Work
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
Direct Mail Marketing: Does it still work in 2019?
Yes, offline marketing still delivers results in 2019. Creative marketers who tug at their prospects’ heart strings with stunning visuals or unusual mailers can really make an impact with direct mail. A whopping 4.4 percent of campaigns received a snail mail response...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
- How to Choose the Right Partner for Outsourced Marketing and Print Solutionsby Yvette on September 17, 2025 at 12:00 pm
The right outsourced marketing and print partner does more than deliver printed pieces — they become part of your team. Here’s what to look for to ensure consistency, scalability, and long-term success. The post How to Choose the Right Partner for Outsourced Marketing and Print Solutions appeared first on Plumb Marketing.
- From Design to Delivery: How Outsourced Direct Mail Services Workby Yvette on September 4, 2025 at 3:13 pm
From concept to mailbox, a successful direct mail campaign requires careful planning, strong design, reliable printing, and smart follow-up. This article walks through the full process of working with an outsourced partner like Plumb Marketing to streamline your efforts, reduce costs, and boost results. The post From Design to Delivery: How Outsourced Direct Mail Services Work appeared first on Plumb Marketing.
- The Secret to Combining Digital Marketing and Print for Maximum Impactby Yvette on August 20, 2025 at 3:00 pm
Why pairing online tactics with offline materials creates stronger, smarter campaigns TL;DR: Combining print with digital marketing isn’t just smart—it’s a proven way to boost engagement, trust, and conversions. Print materials like postcards and brochures reinforce digital efforts such as retargeting ads and email campaigns, creating a multi-touch experience that increases visibility and credibility. [...] The post The Secret to Combining Digital Marketing and Print for Maximum Impact appeared first on Plumb Marketing.
- Why Home Services Businesses Should Invest in Direct Mail Postcardsby Yvette on August 4, 2025 at 10:00 pm
Reach more local homeowners, boost brand recognition, and drive real conversions TL;DR: Direct mail postcards are a powerful and cost-effective way for home services businesses—like roofing, plumbing, landscaping, and HVAC—to target local homeowners, increase visibility, and generate leads. With strategic timing, custom targeting, and consistent branding, postcards offer a high return on investment that [...] The post Why Home Services Businesses Should Invest in Direct Mail Postcards appeared first on Plumb Marketing.
- Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiencyby Yvette on July 16, 2025 at 3:00 pm
In today’s fast-paced business environment, staying competitive means working smarter—not necessarily harder. Whether you’re a small business or a large enterprise, managing your own marketing and printing in-house can become time-consuming, expensive, and inefficient. That’s where outsourcing comes in. By partnering with a specialized provider like Plumb Marketing, businesses can streamline operations, reduce overhead [...] The post Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiency appeared first on Plumb Marketing.
- How Outsourced Printing Services Can Enhance Your Marketing Campaignsby Yvette on July 2, 2025 at 4:37 pm
In an age dominated by digital communication, print marketing might seem like an old-school tactic—but in reality, it remains one of the most trusted, tangible, and effective ways to connect with customers. When executed with precision and professionalism, printed materials reinforce your brand identity, support multichannel campaigns, and increase engagement. However, achieving that level [...] The post How Outsourced Printing Services Can Enhance Your Marketing Campaigns appeared first on Plumb Marketing.
- The Benefits of Outsourcing Your Marketing and Printing Needs to Save Time and Moneyby Yvette on June 18, 2025 at 3:00 pm
In today’s fast-paced business world, time and money are two resources you can’t afford to waste. Yet for many small to midsize businesses, handling marketing and printing in-house can drain both—while yielding underwhelming results. From juggling creative work to managing printing logistics and mailing schedules, internal teams are often stretched thin. That’s where outsourcing [...] The post The Benefits of Outsourcing Your Marketing and Printing Needs to Save Time and Money appeared first on Plumb Marketing.
- Proven Strategies for Powerful Print & Direct Mail Campaignsby Yvette on June 4, 2025 at 4:32 pm
Explore how effective design, smart targeting, and compelling messaging can transform your print and direct mail efforts. Learn what works—drawn from industry best practices and time-tested techniques that drive engagement and results. In today’s digital-first world, it’s easy to overlook the power of print. But the truth is, direct mail remains one of the [...] The post Proven Strategies for Powerful Print & Direct Mail Campaigns appeared first on Plumb Marketing.
- How Automation is Revolutionizing Direct Mail Fulfillmentby Yvette on May 20, 2025 at 2:00 pm
When you think about direct mail, you might picture stacks of paper, manual labeling, and endless trips to the post office. But today, direct mail fulfillment is undergoing a major transformation, thanks to the power of automation. Businesses of all sizes are now able to streamline production, reduce errors, lower costs, and get their [...] The post How Automation is Revolutionizing Direct Mail Fulfillment appeared first on Plumb Marketing.
- Seasonal Marketing Ideas: How to Use Print and Direct Mail for Maximum Impactby Yvette on May 6, 2025 at 2:00 pm
Seasonal marketing is one of the most powerful ways to connect with your audience at just the right moment. Whether it’s a holiday celebration, back-to-school rush, or even a local event, people are naturally more receptive to messages that fit the season. And when it comes to delivering those messages, few channels are more [...] The post Seasonal Marketing Ideas: How to Use Print and Direct Mail for Maximum Impact appeared first on Plumb Marketing.
