RECENT NEWS FROM DIRECT MAIL SERVICES
Direct Mail Is a Trusted Source for Political Campaigns
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
Create a Stellar Direct Mail Marketing Campaign in Five Steps
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Direct Mail for Political Campaigns
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
Guess What’s Back in Style? Direct Mail! Here’s How to Use It
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
Create a Winning Strategy With Political Direct Mail
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
It’s Resolution Time! Get Customers in the Door With Direct Mail Advertising
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
Ready to Kick Off 2020 With a Stellar Automated Marketing Plan?
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
Building Customer Loyalty With Birthday Direct Mail
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Four Hooks for Mover Direct Mail
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
Stand Out Among Holiday Mail With These Tips
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
RECENT NEWS FOR DIRECT MAIL SERVICES FROM PLUMB MARKETING (OUR PARENT COMPANY)
- Why Print Marketing Matters for Local Home Services in a Digital Worldby Yvette on December 2, 2025 at 6:21 pm
Print marketing remains a powerful tool for local home-service businesses. With precise targeting, better credibility, and modern tracking tools, postcards and other printed materials help you reach homeowners directly and build trust. Learn why physical mail still matters, and how it strengthens your overall marketing strategy. The post Why Print Marketing Matters for Local Home Services in a Digital World appeared first on Plumb Marketing.
- The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customersby Yvette on November 12, 2025 at 12:00 pm
Reconnect with customers who haven’t heard from you in a while. Discover how a simple postcard can reignite loyalty and spark new sales. The post The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customers appeared first on Plumb Marketing.
- How to Know When It’s Time to Outsource Your Print and Mail Campaignsby Yvette on November 4, 2025 at 5:53 pm
Outsourcing your print and mail marketing can save time, improve quality, and help your business grow with expert support and consistent results. The post How to Know When It’s Time to Outsource Your Print and Mail Campaigns appeared first on Plumb Marketing.
- Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Servicesby Yvette on October 15, 2025 at 2:00 pm
Targeted postcards help HVAC, plumbing, and landscaping companies reach the right homes with industry-specific offers that drive results. The post Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Services appeared first on Plumb Marketing.
- 10 Reasons Home Services Companies Rely on Direct Mail Marketingby Yvette on October 1, 2025 at 7:48 pm
Direct mail helps home services companies build trust, reach the right neighborhoods, and stand out with eye-catching, tangible marketing. The post 10 Reasons Home Services Companies Rely on Direct Mail Marketing appeared first on Plumb Marketing.
- How to Choose the Right Partner for Outsourced Marketing and Print Solutionsby Yvette on September 17, 2025 at 12:00 pm
The right outsourced marketing and print partner does more than deliver printed pieces — they become part of your team. Here’s what to look for to ensure consistency, scalability, and long-term success. The post How to Choose the Right Partner for Outsourced Marketing and Print Solutions appeared first on Plumb Marketing.
- From Design to Delivery: How Outsourced Direct Mail Services Workby Yvette on September 4, 2025 at 3:13 pm
From concept to mailbox, a successful direct mail campaign requires careful planning, strong design, reliable printing, and smart follow-up. This article walks through the full process of working with an outsourced partner like Plumb Marketing to streamline your efforts, reduce costs, and boost results. The post From Design to Delivery: How Outsourced Direct Mail Services Work appeared first on Plumb Marketing.
- The Secret to Combining Digital Marketing and Print for Maximum Impactby Yvette on August 20, 2025 at 3:00 pm
Why pairing online tactics with offline materials creates stronger, smarter campaigns TL;DR: Combining print with digital marketing isn’t just smart—it’s a proven way to boost engagement, trust, and conversions. Print materials like postcards and brochures reinforce digital efforts such as retargeting ads and email campaigns, creating a multi-touch experience that increases visibility and credibility. [...] The post The Secret to Combining Digital Marketing and Print for Maximum Impact appeared first on Plumb Marketing.
- Why Home Services Businesses Should Invest in Direct Mail Postcardsby Yvette on August 4, 2025 at 10:00 pm
Reach more local homeowners, boost brand recognition, and drive real conversions TL;DR: Direct mail postcards are a powerful and cost-effective way for home services businesses—like roofing, plumbing, landscaping, and HVAC—to target local homeowners, increase visibility, and generate leads. With strategic timing, custom targeting, and consistent branding, postcards offer a high return on investment that [...] The post Why Home Services Businesses Should Invest in Direct Mail Postcards appeared first on Plumb Marketing.
- Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiencyby Yvette on July 16, 2025 at 3:00 pm
In today’s fast-paced business environment, staying competitive means working smarter—not necessarily harder. Whether you’re a small business or a large enterprise, managing your own marketing and printing in-house can become time-consuming, expensive, and inefficient. That’s where outsourcing comes in. By partnering with a specialized provider like Plumb Marketing, businesses can streamline operations, reduce overhead [...] The post Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiency appeared first on Plumb Marketing.